Swedish Massage and Why I Don’t Stick to One Technique
- James Hurst

- Jan 14
- 2 min read
People search for Swedish massage a lot. It is familiar. It feels safe. It is often the thing people know how to ask for.
Here is the honest bit. Most massage techniques overlap. The names matter far less than how the work is done and how your body responds. I use Swedish massage techniques in almost every session. Long strokes, kneading, focused work, slower rhythm. They are the foundations. What I do not do is stick rigidly to one label.
Bodies are not standardised. Neither is tension.

Where Swedish massage comes from
Swedish massage developed in the early 19th century and is often linked to Per Henrik Ling,
a Swedish physiologist. His work focused on movement, anatomy, and circulation rather than relaxation alone. Over time, these ideas were adapted into a set of hands on techniques using long strokes, kneading, and rhythmic touch. What started as a system to support physical health became one of the most widely taught massage foundations in the Western world.
How I actually use Swedish techniques
In practice, a session often blends Swedish techniques with other approaches. Soft tissue work. Myofascial release. Slower nervous system focused touch. More targeted work where your body needs it. The aim is not to deliver a textbook Swedish massage. The aim is to give you the best experience for your body on that day.

If you want relaxation, Swedish techniques help the body settle. If you have stubborn tension, those same techniques can be adapted and combined with deeper or more specific work. If your nervous system feels overloaded, slower work matters more than pressure.
This is why I do not ask clients to choose a style. You do not need to know the name of the technique. You just need to know how you feel and what you want help with.
Swedish massage is not outdated. It is not basic. It is a solid foundation. What makes the difference is how it is applied and what is layered on top.
So if you book and ask for Swedish massage, you will get it. You will also get whatever else your body needs to feel calmer, looser, and more supported.
That is the point. You do not need to choose a technique. You just need to turn up. I will take care of the rest.





